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Gomez-Arias, a native of Spain, said he grew up with dale as a popular colloquialism. 'The expression takes a life of its own.' 'They can take the best of both languages,' he says. daleeeeeee!'ДЄ foreign word likely would have taken longer to become part of the mainstream lexicon in the past, but the nature of social media has quickly allowed dale to make a notable impact in part because of Pitbull's many bilingual fans, said Tomas Gomez-Arias, a global branding expert at Saint Mary's College of California. Pitbull made the trip and tweeted: 'I hear there's bear repellant at Kodiak, Alaska. He's closer to southern rapper Ludacris, the guy who gets la fiesta started and is in on the joke.ДЄfter Wal-Mart promised to send Pitbull to the store that got the most 'likes' during a marketing contest on its Facebook page, the rapper's haters organized a viral campaign to send him to the most remote Wal-Mart possible using the hashtag #exilepitbull. He is somewhat of an odd personality in the Latin crossover market because he isn't cut from the same heartthrob cloth as Enrique Iglesias or Ricky Martin, and he doesn't seem as artistic as big talents like Marc Anthony and Calle 13. Pitbull first made a splash in music in 2004 with his catchy hit 'Culo.' There was not a dale to be found in that vulgar ode to romps, but the rapper made up for the oversight by liberally peppering the expression in nearly every subsequent song. The Cuban-American performer has teamed up with everyone from Jennifer Lopez to Ke$ha, and while his rhymes don't garner the same kind of respect as rappers Drake, Kendrick Lamar or Kanye West, his songs do very well on pop music charts and radio stations.

GIVE ME EVERYTHING PITBULL YOUTUBE SERIES

With his debonair suits, catchy beats and multicultural appeal, Pitbull has remained a relevant voice in the music industry for nearly a decade with a series of club bangers and musical collaborations that have helped broaden his fan base and appeal. They are understanding a sentiment that's not easy to explain.' 'As soon as I saw dale as a hashtag, I was like, wow, something's working. 'I think of it almost as this immigrant work ethic,' Casillas says.

Casillas is the daughter of Mexican immigrants and dale ganas, or 'give it your all,' was a frequent prod from her father. Casillas said the trend reflects shifting demographics and the growing influence of Spanish speakers in the United States. (Think 'YOLO.') 'They may not understand it literally, but they understand it emotionally.'Дolores InГ©s Casillas, a Chicano studies professor at University of California, Santa Barbara, said she was excited when she first heard Pitbull use dale in his songs and later when his followers claimed the word on social media. 'Millennials like popular, uplifting messages that mean 'Yes.'' Sehdev says. The catchphrase has helped Pitbull stand out in a robust pop star market, said Jeetendr Sehdev, author of the upcoming book Superstar: The Art & Science of Celebrity Branding.

GIVE ME EVERYTHING PITBULL YOUTUBE HOW TO

'I learned how to live in life from Pitbull.' 'It means, 'let's go,'' says Gholizade, who also doesn't speak Spanish or have any ties to Latino culture, but uses # Dale frequently on Twitter. 'Just keep working hard and don't look back, keep looking at what is ahead.'ДЄfshin Gholizade, 18, of Tehran, said he knows all of Pitbull's lyrics and likes to dress up like the bald rapper. Dale is 'more than a catchphrase, it is inspirational,' she says. Olivia Coyne, 15, of Boston, doesn't speak Spanish, but she does speak Pitbull, especially on Twitter. They have used it when talking about Pitbull's music, but they also cite it while joking with friends or when in a festive mood, almost as punctuation or slang.

It's unclear if Pitbull fans know the origins of his catchphrase, but that hasn't stopped them from turning it into a popular hashtag on social media sites like Facebook, Twitter and Instagram. Cuban-American rapper Pitbull has popularized the Spanish expression ' dale' among fans all over the world, including non-Spanish speakers.

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